The one commonality most of us share is that we love to hear interesting stories. It begins at an early age when we start reading stories in our school textbooks and also get to hear them from our parents and family members. We continue to read and hear new stories all throughout our lives and these contribute significantly to forming […]
The only thing I actually care about while writing a cold email is the response rate, because click through rates or open rates do not tell me how annoyed people are; it doesn’t tell me if they are ever going to buy from me. But, if they respond or have a positive conversation then that’s when I know something.
Let us […]
To ensure success of email marketing campaigns, it’s important to take measures to improve the Open Rate and the Click-through Rate (CTR). While the Open Rate is usually in the range of 10-30 percent, the Click-through Rate is in the range of 1-5 percent. Both of these are important, but Click-through Rate carries more weight, as it indicates customers’ interest […]
Product descriptions can play an important role in persuading buyers to finalize their purchase decision. However, merely describing the product features and functionalities may not be enough. To be effective, product descriptions need to be intelligently written, taking great care about the selection of words and keeping it crisp and concise. If you are looking for product descriptions that really […]
Interactive native content can be effectively utilized for a wide variety of marketing related tasks such as brand awareness, rebranding, informational campaigns, cross-channel initiatives, etc. When used in the right manner, it can contribute significantly towards improving a brand’s overall visibility among the target audience.
However, many a times, it has been noticed that such content tends to lose its popularity […]
Anyone can start a career as a salesperson, but whether or not they will survive will depend on how good they are in the art of selling. Getting into a sales job may be easy, but staying in the job is an entirely different ball game. Moreover, selling is something that cannot be learnt quickly. It takes several years of […]
Is there an effective way to make sales calls? Do top sales reps know the secret of making winning sales calls or is it just pure luck? Well, it’s difficult to tell actually and it’s possible that multiple factors may be responsible for scoring a win through a sales call. Recent research studies have revealed that handling sales calls in […]
It’s common knowledge that effective employee engagement is the key to the success of any organization. When employees are properly cared for, they are likely to be motivated, stay focused, work hard and align their goals with that of the organization. Recent research studies have revealed that employee engagement initiatives directly impact revenue growth. This provides all the more reasons […]
Every time a marketing team meets to discuss the marketing strategy, someone would usually raise their hand and make suggestions about launching an email newsletter. The proposal may even be accepted, but the big question that marketers face is whether the email newsletter would have any real impact on the target audience. Well, it may or may not work as […]
It always sounds fantastic when the business is in growth mode. But the challenge is to maintain that growth consistently and scaling the sales.
To handle this sales growth, organizations hire more sales reps to see that the vision of scaling is met. However, doing so usually creates additional challenges.
Organizations normally have a tendency to automate processes such as payroll, project […]