Why Storytelling Is Important For Businesses
by Nitin Gupta, on Oct 4, 2017 10:04 AM

The one commonality most of us share is that we love to hear interesting stories. It begins at an early age when we start reading stories in our school textbooks and also get to hear them from our parents and…

The response rate is the only metric that matters with cold emails
by Tausif Haque, on Sep 29, 2017 3:35 PM

The only thing I actually care about while writing a cold email is the response rate, because click through rates or open rates do not tell me how annoyed people are; it doesn’t tell me if they are ever going…

Top 10 Useful Techniques to Improve Email Click-Through Rate (CTR)
by Mervin Jadhav, on Sep 28, 2017 1:39 PM

To ensure success of email marketing campaigns, it's important to take measures to improve the Open Rate and the Click-through Rate (CTR). While the Open Rate is usually in the range of 10-30 percent, the Click-through Rate is in the…

Category: Marketing
How to Write Effective Product Descriptions That Boost Sales
by Bhushan Jichkar, on Sep 22, 2017 10:56 AM

Product descriptions can play an important role in persuading buyers to finalize their purchase decision. However, merely describing the product features and functionalities may not be enough. To be effective, product descriptions need to be intelligently written, taking great care…

Category: Marketing
How to Best Use Interactive Native Content to Market Your Brand
by Mervin Jadhav, on Sep 21, 2017 9:30 AM

Interactive native content can be effectively utilized for a wide variety of marketing related tasks such as brand awareness, rebranding, informational campaigns, cross-channel initiatives, etc. When used in the right manner, it can contribute significantly towards improving a brand's overall…

Category: Marketing
Characteristics of a Great Salesperson
by Tausif Haque, on Sep 14, 2017 11:17 AM

Anyone can start a career as a salesperson, but whether or not they will survive will depend on how good they are in the art of selling. Getting into a sales job may be easy, but staying in the job…

6 Science-Backed Tips for Making Better Sales Calls
by Nitin Gupta, on Sep 7, 2017 11:35 AM

Is there an effective way to make sales calls? Do top sales reps know the secret of making winning sales calls or is it just pure luck? Well, it's difficult to tell actually and it’s possible that multiple factors may…

Achieving Immersive Employee Engagement with Culture, Technology and Data
by Nitin Gupta, on Sep 5, 2017 12:17 PM

It's common knowledge that effective employee engagement is the key to the success of any organization. When employees are properly cared for, they are likely to be motivated, stay focused, work hard and align their goals with that of the…

Category: Technology
Best Practices for Email Newsletter – What Marketers Need to Know
by Nitin Gupta, on Aug 31, 2017 9:53 AM

Every time a marketing team meets to discuss the marketing strategy, someone would usually raise their hand and make suggestions about launching an email newsletter. The proposal may even be accepted, but the big question that marketers face is whether…

Category: Technology
Sales Tools and Technology – A must have for every business!!
by Nitin Gupta, on Aug 29, 2017 10:36 AM

It always sounds fantastic when the business is in growth mode. But the challenge is to maintain that growth consistently and scaling the sales. To handle this sales growth, organizations hire more sales reps to see that the vision of…

How Technology Can Help Generate Max Revenue from the Sales Pipeline
by Bhushan Jichkar, on Aug 24, 2017 12:17 PM

In broader terms, a typical sales pipeline comprises three levels - leads, prospects/opportunities and customers. There can be other levels in a sales pipeline, depending on how deep a sales team may want to drill down into individual components. For…

Category: Technology
3 Major Challenges That Can Weigh Down Sales Reps
by Nitin Gupta, on Aug 22, 2017 4:50 PM

Of all the different professions, sales reps have one of the toughest jobs in the world. Even when the odds are stacked against them, most sales reps would still be hopeful to register a win. The challenges that sales reps…

Category: Others
Sales Performance Metrics That Matter Most
by Tausif Haque, on Jul 10, 2017 6:08 AM

When it comes to assessing sales performance, the revenue generated by sales reps is what most sales managers tend to focus on. Achieving sales targets may be important, but it would be myopic to completely ignore other vital sales performance…

Category: Others
Driving Revenue through CRM Integration
by Nitin Gupta, on Jul 3, 2017 9:04 AM

There's ample evidence that CRM (Customer Relationship Management) integration can boost the marketing function by improving lead generation, increasing sales, enhancing customer experience and measuring end-to-end results. However, despite the possibility of significant gains, businesses often face resistance when they…

Category: Others
How Do You Measure Sales Productivity
by Nitin Gupta, on Jun 26, 2017 6:46 AM

Measuring sales productivity is often a tough task for sales managers. Firstly, there is no single yardstick that can be used for all businesses, and secondly, the product and market dynamics may dictate an entirely new set of variables. However,…

Category: Others
AI at Your Fingertips: How it’s Transforming B2B Sales
by Nitin Gupta, on Jun 19, 2017 12:38 PM

Around 2.8 million years ago, the very first humans used stone tools to simplify everyday tasks. Then, somewhere around 2300 BC, we became a lot smarter and started making even better tools using metal. However, it was all quite sluggish…

Category: Others
Unleash the Power of Mobile to Improve Sales Productivity!!
by Nitin Gupta, on Jun 6, 2017 1:07 PM

Mobile sales productivity apps can be a great asset to sales reps and the entire sales team. Let’s take a look at how sales reps can unleash the power of mobile sales productivity apps to stay ahead of the competition.…

Category: Others
Top Mobile Strategies to Increase Sales Productivity…!!
by Nitin Gupta, on Jun 1, 2017 1:22 PM

Ambitious companies targeting top-line growth are continually looking to rev up their sales productivity. The resilient sales team works hard towards that end, but they often face a lot of headwind, which makes the task arduous. The best bet in…

Category: Others
Top 5 Strategies to Drive Sales Productivity
by Nitin Gupta, on May 18, 2017 11:03 AM

Sales productivity can be defined as the total value generated through sales activities divided by the amount of resources utilized. Excluding a select few in the sales team who may be meeting or exceeding their sales target, the ratio of…

Category: Others