Top 10 Useful Techniques to Improve Email Click-Through Rate (CTR)
by Mervin Jadhav, on Sep 28, 2017 1:39 PM

To ensure success of email marketing campaigns, it's important to take measures to improve the Open Rate and the Click-through Rate (CTR). While the Open Rate is usually in the range of 10-30 percent, the Click-through Rate is in the…

Category: Marketing
How to Write Effective Product Descriptions That Boost Sales
by Bhushan Jichkar, on Sep 22, 2017 10:56 AM

Product descriptions can play an important role in persuading buyers to finalize their purchase decision. However, merely describing the product features and functionalities may not be enough. To be effective, product descriptions need to be intelligently written, taking great care…

Category: Marketing
How to Best Use Interactive Native Content to Market Your Brand
by Mervin Jadhav, on Sep 21, 2017 9:30 AM

Interactive native content can be effectively utilized for a wide variety of marketing related tasks such as brand awareness, rebranding, informational campaigns, cross-channel initiatives, etc. When used in the right manner, it can contribute significantly towards improving a brand's overall…

Category: Marketing