Achieving Immersive Employee Engagement with Culture, Technology and Data
by Nitin Gupta, on Sep 5, 2017 12:17 PM

It's common knowledge that effective employee engagement is the key to the success of any organization. When employees are properly cared for, they are likely to be motivated, stay focused, work hard and align their goals with that of the…

Category: Technology
Best Practices for Email Newsletter – What Marketers Need to Know
by Nitin Gupta, on Aug 31, 2017 9:53 AM

Every time a marketing team meets to discuss the marketing strategy, someone would usually raise their hand and make suggestions about launching an email newsletter. The proposal may even be accepted, but the big question that marketers face is whether…

Category: Technology
How Technology Can Help Generate Max Revenue from the Sales Pipeline
by Bhushan Jichkar, on Aug 24, 2017 12:17 PM

In broader terms, a typical sales pipeline comprises three levels - leads, prospects/opportunities and customers. There can be other levels in a sales pipeline, depending on how deep a sales team may want to drill down into individual components. For…

Category: Technology